is One of our long-standing clients has been with us for nearly five years, and together, we have achieved significant successes. Throughout this time, we’ve also worked diligently to resolve all media-related challenges and strengthen the company’s relationships with journalists.
When we first began working with the Infinix, it was facing negative press and tension with journalists, which resulted in a wave of unfavorable coverage.
To address this, we organized a meeting with key journalists in the communications and technology sectors to clarify the company’s position. Leveraging our strong relationships with these journalists, we were able to foster open dialogue and rebuild trust.
In addition, we provided media training for the company’s PR and communications team, ensuring they were fully equipped to handle media interactions. We made it a priority to respond to journalists’ inquiries promptly and regularly shared updates on the company’s news, which played a key role in improving its image. Over four years of consistent collaboration, we were able to safeguard the company’s reputation in the Egyptian market, even amidst challenges such as layoffs, and there have been no negative stories published about the company during this period.
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